We are once again attending the Annual Conference of Circom Regional, which is celebrating its 41st edition in Barcelona. A team from the Circom Regional–UVigo Chair is taking part in the event to present an innovative conversational bot that allows users to explore and engage with the research report ‘Trends in Innovation and Adaptation to Digital Transformation in Regional Public European Broadcasters Research’, developed within the project. The team comprises the Chair coordinator Talia Rodríguez from the University of Vigo, Mónica López Golán from the University of A Coruña, and Victoria Moreno Gil from the Carlos III University of Madrid. The team will also introduce the VALUEbot project (Ref. PDC2023-145885-I00), which is led by the University of Santiago de Compostela. This project involves the development of an artificial intelligence-based application designed to create chatbots aimed at promoting public value. During this major European event, which was inaugurated by the Catalan president, Salvador Illa, the CIRCOM-UVigo Chair team will also conduct a series of surveys and interviews on female leadership within the public broadcasters of the CIRCOM network.
