CIRCOM UVigo Chair Leads the Debate on Innovation and Digital Transformation at Intracom 2024

The Boardroom of the Faculty of Social Sciences and Communication at the University of La Laguna hosted the fourth edition of the International Congress on Research and Transfer in Communication, Intracom 2024, on December 3, 4, and 5. During this academic gathering, Dr. José Rúas-Araújo, Academic Director of the CIRCOM UVigo Chair, presented a talk titled “Innovation and Adaptation to the Digital Environment in European Public Broadcasters of the CIRCOM Network.” He shared preliminary findings from the innovation report and proposed future lines of research.

Preliminary Findings and Future Proposals for Public Broadcasters

In his presentation, Dr. Rúas-Araújo highlighted the progress of European public broadcasters in the CIRCOM network in transitioning to digital environments. The preliminary findings emphasized their efforts to adapt strategies to meet new technological and audience demands, as well as the challenges they continue to face.

Among the proposed recommendations, there was a strong emphasis on strengthening collaboration among network members, developing multiplatform content to engage younger audiences, and exploring the transformative potential of artificial intelligence in an ethical and responsible manner.

Artificial Intelligence: Key to the Future of Public Communication

Intracom 2024 provided a platform to discuss the challenges and opportunities of artificial intelligence in communication. During his presentation, Dr. Rúas-Araújo explored how this technology can enhance accessibility, personalization, and citizen engagement in public media, always prioritizing responsible use.

His intervention sparked dialogue on how public broadcasters can leverage artificial intelligence to remain relevant in an ever-changing media landscape while reinforcing their commitment to public service.

CIRCOM UVigo Chair’s Commitment to Innovation in European Public Media

Dr. Rúas-Araújo’s participation in Intracom 2024 reaffirmed the CIRCOM UVigo Chair’s role as a leader in research and the promotion of innovation in European public media. This event underscored its commitment to media sustainability and its ability to bridge the gap between academia and the professional sector.

The CIRCOM UVigo Chair will continue to lead projects that foster innovation, knowledge exchange, and the implementation of digital strategies that benefit European societies.

Dr. José Rúas-Araújo’s presentation at Intracom 2024 not only highlighted the importance of innovation in public broadcasters but also reinforced the CIRCOM UVigo Chair’s role as a driving force for transformation in public communication. This commitment to a digital, ethical, and inclusive future remains one of the cornerstones of its mission.